On Sunday May 16, I am starting an experiment with Instagram story ads to test a theory: tech companies will undersell themselves on their own website by putting their most information dead second.
As I’ve talked about before, writing online is a counterintuitive game of saying your point first, then explaining it. Instead of saving your best point for last.
Here’s one example startup Dott. Their website’s landing screen:
Here’s the first section you see once you scroll:
Is it just me or is the second screen (excluding image factors) way more appealing as an offer?
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